How a private benefit exchange can bend the health care cost curve

By George Tzinas, Chief Experience Officer, Benefitalign

Some have compared the changes in health care to the changes that occurred in the retirement industry 30 years ago when companies switched from pension plans to 401(k) plans and put the responsibility on consumers to pick investments. But George Tzinas, chief experience officer at Benefitalign, says it is not the same. If consumers make a mistake in their retirement planning it may not impact them for years, but if they make a mistake in benefit planning, they will feel the impact as soon as they need to see a doctor or fill a prescription, he says.

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