ALBUQUERQUE, N.M., November 18, 2014 – After months of confusion surrounding the daunting task of tackling open enrollment, New Mexico residents will now enjoy a new, simpler way to shop for and enroll in insurance plans that match their unique needs and lifestyles. BenefitAlign® announces the launch of TrueCoverage, an online insurance marketplace designed to serve New Mexico’s uninsured and insurance shoppers.

TrueCoverage offers an online portal where shoppers will securely enter information regarding their insurance needs. Shoppers’ most applicable search results are displayed in order of relevance in a quick, seamless process. Information about each available plan is presented to the shopper to make choosing and purchasing the right coverage for an individual, family or organization an understandable and effective process. This easily accessible, Affordable Care Act-compliant insurance marketplace intuitively walks visitors step-by-step, while personalizing their insurance shopping experience.

Based on secure, user-friendly software developed by BenefitAlign, TrueCoverage has been tailored to New Mexico’s unique demographic and insurance needs. TrueCoverage is going to premier with the highly respected insurance brokers, Linton & Associates, who have served New Mexicans for more than 25 years. Initially, TrueCoverage is offering health plans from BlueCross BlueShield of New Mexico, New Mexico Health Connections and Presbyterian Health Plans.

Coming in 2015, the TrueCoverage insurance marketplace will offer additional insurance plans, including dental, vision, life insurance, pet insurance and more. Adding to the benefit of being able to satisfy all insurance shopping needs through one convenient website, TrueCoverage makes it even easier by consolidating all of your insurance purchases on a single invoice. “Plan This Way” at to shop, enroll and find the latest information regarding insurance and news that truly covers the needs of New Mexico.

“Our alternative, private insurance marketplace greatly improves the insurance shopping experience for New Mexicans, while bringing opportunities to insurance brokers and simplifying carrier application processing.” —George Tzinas, Spokesperson, BenefitAlign

“Linton & Associates is proud to be part of the TrueCoverage marketplace that brings the ability to make informed health insurance choices to individuals in our state.” —Terry Linton, Owner, Linton & Associates

About BenefitAlign: BenefitAlign ( an Albuquerque-based company, provides a Cloud-based, multichannel-enabled solution that allows organizations to adopt innovative business models for retail, health insurance exchanges, consumer-centric health plans and benefits administration.

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